TONI PRIMACK

FOUNDER + LEAD ORGANIZER

Hello, I’m Toni, the Founder of Southern Roots Organizing & Style Co. Celebrating 22 years of marriage with my husband, Ross, our family has grown to include our 9-year-old daughter, Emma, and two cherished canine companions, Bentley and Willow. Our home is a reflection of the boundless love and laughter that fills it, as well as an ever-growing collection of toys, trinkets, and treasures. Motherhood has been my most profound teacher, underscoring the importance of organization, flow, and harmony within our living spaces.

Armed with a degree in Organizational Leadership and a rich background in operations management, my personal journey with Southern Roots Organizing was ignited by an unwavering passion for organization, flow, and harmony. Having navigated multiple cross-country moves, I possessed an intimate understanding of the challenges of relocating and organizing a home. This understanding, coupled with numerous requests from friends and family seeking my organizing expertise, became the catalyst for the creation of Southern Roots Organizing & Style Co.

The driving force behind our company’s inception was the unwavering desire to empower moms and their families to elevate their living environments. We envisioned a transformation of cluttered and chaotic homes into beautiful, organized spaces that would facilitate the harmonious, happy home they had always dreamed of.

While I take pleasure in organizing a wide range of spaces, my true passion lies in transforming pantries and kitchens. I firmly belive these areas are the heart and soul of any home, and I wholeheartedly believe that the foundation of a happy home starts right there.

Whether you’re a newcomer to Texas, a long-term resident, or a Native Texan, we extend a warm and heartfelt welcome, inviting you to allow us the privilege of ensuring that your Southern Home is Rooted in Organization. We welcome the opportunity to assist you on your journey to a more organized and peaceful life.

JULIE C.

LEAD ORGANIZER

Hello, I’m Julie, and I’m excited to share a bit about myself with you! I’ve been happily married to my husband for nearly 12 wonderful years, and I’m a proud mom to two incredibly beautiful girls who fill our lives with joy and love. Organizing has been my passion since I was a teenager, and it’s a pursuit that has remained close to my heart. In fact, you could say it’s my go-to stress-reliever. There’s something immensely soothing about turning chaos into order.

What truly fuels my passion for organizing is witnessing the transformation that takes place in our clients’ homes. There’s nothing quite like the ‘before and after’ moment, where clutter and disarray are replaced with harmony and beauty. The most rewarding part of this journey is seeing the genuine expressions of gratitude on our clients’ faces when they step into their newly organized space. They can sense the love and dedication we’ve poured into creating the beautifully organized haven of their dreams.

Outside of the organizing world, I have a deep love for staying active, particularly through CrossFit. Over the past seven years, I’ve not only embraced CrossFit as a fitness regimen but also as a competitive sport. It’s an endeavor that challenges me both mentally and physically, and I find great fulfillment in it. When I’m not orchestrating organizational transformations or pushing my limits in the gym, I relish spending quality time with my family and indulging in my passion for cooking delectable meals.

If I had to pick, my absolute favorite spaces to organize are closets, pantries, and kitchens. There’s an art to crafting these spaces into not just functional areas but also showcases of style and efficiency. I can’t wait to bring my love for organization and my creative touch to your spaces!

MELISSA F.

ORGANIZER

Hello, I’m Melissa, and I’m eager to share my journey with you! I’m a proud mom of two wonderful kids, and I’ve always had a knack for staying organized. However, in 2020, like many, I faced a new challenge with everyone at home all the time. Our once tidy home quickly turned into chaos, and it felt like a treasure hunt to locate even the simplest things. That’s when I decided to take matters into my own hands.

I embarked on a mission to clean out and organize every room in our house, and what started as a necessity soon turned into a full-blown passion. The satisfaction I derived from gazing at a freshly organized space was simply addictive. From that point forward, I found myself offering my organizing skills to friends and neighbors, and witnessing the difference it made in their lives filled me with joy.

The beauty of having a dedicated spot for everything, and everything having its place, is that it simplifies upkeep and acts as a remarkable stress reliever. It’s a philosophy that resonates deeply with me, and I’m thrilled to share it with you. While I adore organizing every nook and cranny, some of my absolute favorite areas to tackle are closets and pantries. There’s something magical about transforming these spaces into havens of order and efficiency. I can’t wait to bring that same magic to your home!

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JILLIAN C.

ORGANIZER

Hi, I’m Jillian, and I’m delighted to introduce myself! I call Frisco my home, where I reside with my loving husband and two amazing kiddos. Being a parent to little ones, I’m no stranger to the ongoing organizing journey that comes with family life. I’ve come to appreciate the sheer satisfaction of witnessing a remarkable ‘before and after’ transformation that can bring a sense of relief and pure happiness to a space.

Among the various areas I enjoy organizing, primary closets hold a special place in my heart. Perhaps it’s the influence of my retail background, but there’s a unique joy in turning a closet into what feels like a beautiful boutique. The process of curating and arranging items in a way that’s not just functional but also aesthetically pleasing is incredibly rewarding.

In my role, I aim to infuse this same sense of order, beauty, and relief into every space I work on. It’s a passion I’m excited to share with you, helping you create an environment that not only simplifies your daily life but also brings a smile to your face every time you step into it.

COLLEEN P.

ORGANIZER

Hello, I’m Colleen, and it’s a pleasure to introduce myself! I’m a wife, a mother, and a passionate crafter. Our family made the move from Ohio to Texas just over five years ago, and we’ve fallen in love with our new Texan home.

I firmly believe that an organized home simplifies life in profound ways. It’s about ensuring that everything has its designated place, creating a space that’s not only functional but also easy to maintain. As both a mother and a crafter, I appreciate the value of a well-organized environment.

I’m genuinely looking forward to partnering with you, working together to streamline and simplify your life. Our mission will be to craft a space that not only meets your unique needs but also brings a sense of calm and ease to your everyday living. Let’s embark on this organizational journey together!